Bachelor in Cultural Innovation & Entrepreneurship
Culturally grounded, creatively empowered, & socially responsible.
The BCIE is a multidisciplinary programme designed to nurture a new generation of innovators. Rooted in Bhutanese heritage and the philosophy of Gross National Happiness (GNH), the programme bridges tradition with innovation, culture with enterprise, and local wisdom with global opportunity.
Students learn to research, preserve, reinterpret, and transform cultural knowledge into sustainable enterprises and social initiatives. Graduates emerge as confident practitioners capable of protecting cultural integrity while imagining new forms of value creation.
Why This Programme?
- Bridging cultural scholarship with entrepreneurship & innovation.
- Aligning education with Bhutanโs creative economy and 10X Vision.
- Integrating digital skills, research, and applied learning.
- Preparing graduates for self-employment and social innovation.
Real-World Impact
Through hands-on learning and internships, students gain experience with highly prominent national initiatives such as the Gelephu Mindfulness City (GMC).
What You Will Gain
Cultural Grounding
Deep cultural grounding in Bhutanese heritage and knowledge systems.
Entrepreneurial Mindset
An entrepreneurial mindset to design and launch creative enterprises.
Design Thinking
Design thinking skills to solve real-world social challenges.
Ethical Leadership
Ethical leadership and responsibility deeply aligned with GNH principles.
Programme Structure
Foundations
Bhutanese culture, academic writing, digital skills, and design thinking.
Innovation
Entrepreneurship, research methods, policy, and cultural innovation.
Immersion
Internships and applied projects with cultural and community organisations.
Capstone
Venture creation or research thesis integrating four years of learning.
Career Opportunities
- ๐ฏ Cultural Project Manager
- ๐ Creative Startup Founder
- ๐ฒ Community Tourism Manager
- ๐ฑ Sustainable Product Designer
- ๐ Digital Storyteller
- ๐ฌ Postgraduate Researcher