Programme Overview
Culturally grounded, creatively empowered, & socially responsibleThe Bachelor of Arts in Cultural Innovation and Entrepreneurship (BA–CIE) is a multidisciplinary programme designed to nurture a new generation of innovators. Rooted in Bhutanese heritage and the philosophy of Gross National Happiness (GNH), the programme bridges tradition with innovation, culture with enterprise, and local wisdom with global opportunity.
Students learn to research, preserve, reinterpret, and transform cultural knowledge into sustainable enterprises and social initiatives. Over four years, graduates emerge as confident practitioners capable of protecting cultural integrity while imagining new forms of value creation.
Why This Programme?
Real-World Impact
Through hands-on learning and internships, students gain experience with national initiatives such as the Gelephu Mindfulness City (GMC).
What You Will Gain
Programme Structure
Foundations
Bhutanese culture, academic writing, digital skills, and design thinking.
Innovation
Entrepreneurship, research methods, policy, and cultural innovation.
Immersion
Internships and applied projects with cultural and community organisations.
Capstone
Venture creation or research thesis integrating four years of learning.