Duration: 4 Years (8 Semesters)
Transforming Bhutanese culture into creative, sustainable, and entrepreneurial ventures.
Programme Overview
The BA in Cultural Innovation and Entrepreneurship (BA–CIE) is for students who love culture and want to do something meaningful with it.
Rooted in Bhutanese heritage and Gross National Happiness (GNH), this programme combines culture, creativity, digital skills, research, and entrepreneurship. You will learn how to tell Bhutan’s stories in new ways and turn cultural ideas into projects, ventures, and initiatives that benefit communities and Bhutan’s growing creative economy—including opportunities linked to Gelephu Mindfulness City (GMC).
Why Choose This Programme?
- Learn about Bhutanese culture, heritage, and indigenous knowledge
- Build creative, digital, and entrepreneurial skills
- Work on real projects through internships and fieldwork
- Choose a final-year capstone: start a venture or do research
- Grow as a confident, ethical, and socially responsible leader
- Communicate effectively in Dzongkha, English, and a foreign language
What You Will Learn?
- Culture and heritage studies
- Innovation and entrepreneurship
- Digital storytelling and communication
- Research and applied practice
- Leadership, ethics, and community engagement
Career Pathways
Graduates can work as:
- Cultural or creative entrepreneurs
- Project managers in culture, tourism, or NGOs
- Digital storytellers and designers
- Community innovators and cultural researchers
- Professionals in museums, heritage institutions, education, and creative industries, including GMC
Application Period: February–March 2026
For more information, visit the CLCS website: www.clcs.rub.edu.bt
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